Here are five steps to take to help you build a strong thought-leadership campaign:
1. Clarify your purpose.
The most successful thought leaders have a purpose and a clear definition of what they want to accomplish. They also understand the time and dedication it can take to become influential. Before embarking on a thought-leadership program, consider your goals and what you want to achieve.
2. Identify your voice.
Thought leaders have a strong, identifiable and distinct voice that sets them apart from others. Their voice is their brand and their audience knows exactly what they stand for and what to expect from them. Most important, they don’t stray from their brand identity and instead look for opportunities to make it even stronger.
One of the defining characters of thought leaders is their ability to effectively communicate their expertise and knowledge to their audience. A great way to get your thoughts and experience noticed is by writing contributed articles, op-eds and blog posts.
This allows you to be a part of the conversation, establish your voice, demonstrate your expertise and contribute to an ongoing dialogue. Writing gives you the opportunity to not only demonstrate your abilities but also earn credibility with your audience and other thought leaders in your industry.
4. Build an active online presence.
Great thought leaders have mastered the art of sharing and putting their message and brand out there. A good way to offer advice and tips is to actively share them on social-media platforms. A great thought leader understands how instrumental social media is in developing their voice. He or she looks for opportunities and groups to join and uses different platforms to talk about his or her expertise and becomes a part of relevant conversations.
Building an active online presence requires a social-media strategy that allows optimal brand exposure and opportunities to actively connect with different audiences. Therefore, provide relevant and interesting content, actively engage with users, ask questions and offer feedback and insight on Twitter and Facebook. Establish your credibility, offer your expertise and make yourself reachable by participating in discussions on Reddit, Quora and LinkedIn.
Be strategic about your social-media profiles and always look for opportunities to build your brand and spread your message.
5. Be a mentor.
Great thought leaders have strong ideas that live on through the people they have influenced and helped out. These informal teachers understand the importance of becoming a mentor and shaping the next generation of leaders in their field. They want to share their experiences, lessons and knowledge so that others will continue in their footsteps.